Has The Rot Set In For Apple?

 Something very serious is happening to Apple. I am not given to melodrama or overstatement. And it would be overstating by a considerable margin to describe Apple as rotten to the core. But the fruit of a once great company is looking seedy, tarnished and blighted of late. It certainly isn't the way Steve Jobs would have done business.

Apple was once a brand synonymous with reliability and innovation. It drew in customers with its magical, consumer friendly, wizardry. Gadgets, that looked state-of-the-art, attractive and did phenomenal things. But I think it's now safe to say the magic has left the building. It's been replaced by one blunder after another. And the product launches, proudly proclaiming the latest innovation, are looking more like catch-up than innovation.

The company keeps doing dumb things. Firstly, there were the holes in its security you could literally drive a truck through. Hackers were able to exploit the security weakness and gain access to the private photos of celebrities. Many of the photos showed people in a state of undress. These photos were then scattered over the internet. Things got a whole lot worse for bandje apple watch when it was revealed it knew about the security hole in its system, for six months, but did nothing about it. The carefully crafted Apple image of being an impenetrable fortress where all of your very private information could be kept securely, evaporated overnight.